MiiR x Kane Footwear
MiiR x Kane footwear
MiiR and Kane Footwear are very aligned in brand values — both being consumer goods companies that care about the well being of both people and the planet. When the two teams first met we all agreed that we wanted our collaboration to be something that our respective audiences had never gotten from us before.
Kane had done several shoes with speckled paint on the sole but they had never attempted a speckled upper. MiiR had done speckled Camp Cups in the past but they were done in large quantities in China on a painted enamel coating. So getting a speckled Camp Cup with a hardshell powder coat done domestically was new territory.
With this in mind I worked with MiiR’s print operations department and a domestic print partner to experiment on new methods of application. This ultimately lead to a successful speckled paint that opened up a new print application for MiiR’s business as a whole.
For the art direction I wanted to step outside of the norms for both brands. MiiR’s aesthetic had historically been in the outdoor industry and Kane was in the health and fitness realm. Both brands were wanting to expand their target audience, so this was a good first step into a more urban lifestyle direction.
Creative Direction / Art Direction: Matt Lewis
Photography: Corey Grant
Copywriter: Anne Parin
Graphic Design: Matt Lewis